Issued: 27.04.2010
CEDRIC GRACIA IS COMING TO THE UK!
PRESENTING PANARACER'S CG RANGE PERSONALLY
MEET CG AT THE ALTURA TRAIL, WHINLATTER FOREST, THE LAKE DISTRICT ON SATURDAY, MAY 29
Cedric Gracia, the world renowned Downhiller/Freerider and 4X'er will be visiting the UK in advance of the World Cup promoting his own range of Panaracer tyres.
The first 2 MTB tyres in Panaracer's ground breaking series will be available to test and purchase from Friday, May 28 to Sunday, May 30 everywhere he goes, and on sale thereafter at all participating Panaracer stockists.
Cedric & Panaracer will be doing a Santa Cruz/Panaracer demo morning at Stif's showroom in Summerbridge, North Yorkshire (New York Mills, Summerbridge, HG3 4LA) on Friday, May 28, 10am to 1pm with the chance to try all the latest Santa Cruz bikes equipped with Panaracer CG tyres, then he's off to Wheelbase in the Lakes in the afternoon from 3.30pm onwards for signings, group ride and beers.
All day on Saturday, May 29 Cedric will be at the Altura Trail, Whinlatter. Based at Cyclewise, there will be a fleet of Panaracer equipped demo bikes to try out as well as the chance to see CG in action on sections of the trail. Cedric will be showing off his riding skills on his new Panaracer tyres at various points around the North and South Loops of The Altura Trail, Whinlatter Forest, Keswick, CA12 5TW, 01768 778469.
Public and press are invited to experience riding alongside Cedric on CG-Panaracer equipped demo bikes. Cyclewise, the on-site retailer, cycle hire and training centre will also be offering the tyres at great prices for those that want to buy a set of CG tyres at a bargain price.
At Stif, Wheelbase and Cyclewise, there'll be the opportunity to meet him and talk tyres or whatever, there'll be stickers, poster and tyre signings and the chance for anyone to ride out with the main man on short loops. The CG range of tyres will be on special offer, buy one get one half price. There will also be the opportunity to win limited edition CG branded Cateye computers and also CG branded Panaracer socks.
'We are incredibly excited about the CG-Panaracer tie up, as CG brings with him an amazing amount of technical knowledge, and despite his reputation as a wild man of the sport, he is incredibly bright and very good at conveying what he wants and needs from a tyre. Cedric's riding experience and Panaracer technical knowledge make a winning combination' comments Panaracer's UK Brand Manager at Zyro Limited Distribution, Paul Caswell (paul.caswell@zyro.co.uk)
Photography: Great images of CG can be provided upon request, pre and post the weekend, but the photographer must be credited. Please email panaracer@zyro.co.uk with all press enquiries and photographic requests.
CEDRIC GRACIA
Spring 2010 sees the launch of the 1st 2 in a series of Cedric Gracia designed and developed MTB tyres - the CG AM/4X 2.35 & CG XC 2.10, the latter distinguishable by its distinctive C G tyre tread. Both tyres are on sale in the UK now. Designed with both XC riding/racing and short track in mind, the CG XC 2.1 will excel in anything from damp to super dry conditions and terrain. Special attention has been paid to the shape of tire when inflated within the recommended range to provide optimal contact in for all riding styles. There will be a 2.1 and 2.25 softer condition tyre come the Autumn and an additional 5 tyres for 2011.
CG has a new team for 2010, the CG Racing Brigade. He is riding CG Panaracer's on Santa Cruz bikes and has a ton of new sponsors. After a frustrating 18 months of injury, he's back with avengence and has a full season of World Cup races planned. Check out his website http://www.cgracingbrigade.com/.
PANARACER TYRES
Formed in 1948, Panaracer began manufacturing rubber products for a variety of commercial and consumer applications. In 1978 Panaracer began to exclusively produce bicycle tyres so they could carefully focus on producing the finest tyres available today. Since then, Panaracer created some of the most ground-breaking tyres ever used by cyclists. Smoke and Dart are such an example of that history. These models left such an indelible mark on MTB tyre performance that they are still in production today due to their continued popular demand and their trend setting performance. In the UK, the Fire XC and Rampage are the bread and butter tyres for many retailers and the 2010 launch of CG's designed and developed range of MTB tyres is set to be even more ground-breaking.
ZYRO LIMITED
Zyro is the UK's largest privately owned distributor in the UK, carrying 26 brands, based in Thirsk, North Yorkshire, servicing UK and Ireland retailers. Leading brands, Panaracer, Altura, Cateye, CamelBak, Abus, Dahon and PowerBar are amongst others in Zyro's portfolio, all under exclusive distribution to bike and outdoor retail. Zyro also sponsors The Altura Trail at The Forestry Commission's Whinlatter Forest in the Lake District. Go to www.zyro.co.uk to find out about all Zyro brands.