Brand new for 2010 is the introduction of ABUS bags. ABUS have researched the market extensively and developed a range of bags, which have distinctive designs and features that are suited to women cyclists and regular commuters. The new ‘Dryve Series’ is a specific range of durable waterproof pannier and courier bags, which have the added bonus of an integrated lock. ABUS have developed the ‘Lyria Women’s Series’ to cater for the growing needs of women cyclists. Within the Lyria Series, you will find practical and functional products which have appealing and distinctive designs. The new bag range is topped off with the premium ‘Urban Exclusive’ range developed specifically for those cyclists who want to ride in to the office and not look out of place. Retailers will find that ABUS bags offer them products which are different to those of their competitors.
Following an exceptional 2009, the ABUS helmet range will further excite consumers in 2010 with its latest developments. ABUS have strengthened their position in the urban helmet sector with the introduction of the new Scraper helmet, as well as winning the coveted red dot design award for the Urban-I. For those competitive cyclists, ABUS have pushed the boundaries and developed the Tec-Tical lightweight race helmet, which is specifically designed for road and XC riders, opening up a new market for the brand. Retailers will find a much stronger range for 2010, which offers distinctive kids helmets, leisure helmets in male and female specific designs, through to superb MTB and road helmets, topped off with a commuting specific category.
Abus are recognised worldwide as market leading security providers. Established in 1924, they are still a family owned and run company, manufacturing the majority of their bicycle security products in Germany. The long partnership with Zyro has generated a product range tuned to the UK, comprising D locks, chains, cables, frame locks and the pioneering folding Bordo lock. Diverse and comprehensive, the range gives a huge choice to cherry pick the ideal range for your store. With ‘self sale friendly’ packaging, Abus locks are designed to suit many different usage patterns and provide great flexibility when selling up. With locks from £2.99 through to £179.99, you can provide your consumers with peace of mind, whatever bike they ride and be confident that there will be an Abus lock to suit every customer.